I honestly was confused a lot by Bruce Kendall. His presentation seemed very much geared
towards those experienced as entrepreneurs or had background experience in
business and knew about markets and the like.
I, being a computer science student, was oblivious to these types of
things and could not relate with many of the topics he covered. However, he did bring up some points that
would help starting businesses. For
example, he mentioned that there are ways to decide if an organization is
successful or not: every five years, one should review a business’s statistics
and see how it has been doing. This way,
one would be able to identify if the business is moving in a successful
direction and will be able to have many more money-making days for its
employees, or if it is going to take a tragic downturn and cost a lot of jobs. I found it interesting how he mentioned that
when there are downturns, a lot of employees can actually gather together and
form a business. However, this seems
very difficult because starting a business is by no means a short process and
must be carefully thought through and executed in order to become
successful. Bruce also offered a small
yet significant consideration for starting businesses: factoring in
location. The location in which a
business starts has a heavy impact on its success because many businesses cater
to the demographics of the area surrounding them. Also, if a business is to grow, the type of
potential employees that could be hired is also dependent on the area. Considerations like this made me feel very
uneasy about starting a business, but I suppose all businesses had to start
somewhere.
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